In the heart of Leicester Square, London’s theatreland, the screening room at W Hotel, London, Leicester Square is designed as an immersive, intimate cinematic retreat.
A versatile, private venue, the space hosts everything from press screenings and film nights to gaming events, presentations and private celebrations. With 38 deep red seats arranged for comfort and generous legroom, it offers a distinctly personal viewing experience.
Working with MBLD, LightGraphix created a lighting scheme that reflects the spirit of its setting, bold, theatrical and unapologetically graphic. Lines of continuous light trace the architecture, cutting through the space to frame walls and ceilings with striking precision.
This is not background illumination. It is part of the performance, guiding movement, heightening anticipation, and reinforcing the drama of the room. Set against deep shadow, the crisp geometry of light creates a space that feels both cocooned and electric.
A contemporary screening room where atmosphere is as carefully considered as the programme itself.
MBLD